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Career Cluster : Arts, Audio/Video Technology & Communications


Designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Workforce Region(s): Statewide Data - All Districts

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Arts, Audio/Video Technology & Communications Pathways

Pathway Description: News analysts, reporters and correspondents gather information, prepare stories and make broadcasts that inform us about local, state, national and international events; present points of view on current issues; and report on the actions of public officials, corporate executives, special interest groups and others who exercise power. Broadcast and sound technicians install, test, repair, set up and operate the electronic equipment used to record and transmit radio and television programs, cable programs and motion pictures. Chief engineers, broadcast field supervisors and transmission engineers supervise the technicians who operate and maintain broadcasting equipment.

Secondary CTE Courses

Introduction to Arts, Audio/Video Technology and Communications: This course provides a basic exploration of the elements of design. Students will utilize a variety of media to explore individual expression and will learn to critically analyze their own and other's work to further their artistic growth. Students will analyze the history and evolution of the arts, audio-video technology and communications to their current place in society and the economy. Learners will be exposed to a variety of careers and cluster foundations knowledge and skills. This may be taught as a career exploration course in conjunction with other foundation Career Cluster courses.

Information Technology Applications: This course is designed for those students who have not mastered knowledge and skills related to information technology applications prior to entry into high school. Students will use technology tools to manage personal schedules and contact information, create memos and notes, prepare simple reports and other business communications, manage computer operations and file storage, and use electronic mail, Internet applications and GIS to communicate, search for and access information. Students will develop skills related to word processing, database management and spreadsheet applications.

Media Arts Fundamentals: Students will learn about the design and makeup of materials and machines used to make the products we use in our everyday lives. Students will use artistic elements to design and produce actual hands-on projects through individual and mass production techniques. Emphasis will be placed on developing and maintaining a safe and healthy work environment related to the arts, audio-video technology and communications.

Journalistic Research: This course introduces students to the processes and equipment used to gather information and conduct research needed in journalism and broadcasting careers.

Publication Journalism: Students will explore career opportunities in journalism including media companies, radio and television stations, newspapers and news magazines, and other news outlets. Students will study the history of journalism and its role in society and develop an awareness of cultural, regional, and diversity issues. Specific content will include writing processes used for various journalism media, including how to obtain information for writing the story; developing the story for print, on-line and broadcast; learning how photographs support the story; and analyzing the similarities and differences in editorial, feature and news writing styles.

Broadcast Journalism: Students will explore careers in broadcasting. Students will develop and emphasize writing skills; define terminology associated with television broadcasting; and analyze how to develop a complete television project, a complete radio project and an on-line project.

Other Courses and Elective Activities: Local student organization activities, including public speaking, record keeping and work-based experiences.

Pathway Description: A variety of businesses and groups involved in theatrical and musical performances are included in this pathway Theatrical production companies for example pathway. companies, example, coordinate all aspects of producing a play or theater event. Agents represent actors and assist them in finding jobs. Costume design management companies design costumes. Lighting and stage crews handle the technical aspects of productions. Also in this segment are dance studios, schools and halls, which provide places for professional and amateur dancers to practice, perform and learn. Performers of live musical entertainment include musical artists, dance bands, orchestras, jazz musicians and various modern bands. Orchestras range from major professional orchestras with million-dollar budgets to community orchestras often with part-time schedules.

Secondary CTE Courses

Introduction to Human Services: This course will build an understanding of the academic, communication, and technical skills in all aspects of the industry. Learners will investigate a broad range of human services careers through interest inventories and observations. This may be taught as a career exploration course in conjunction with other foundation Career Cluster courses.

Information Technology Applications: This course is designed for those students who have not mastered knowledge and skills related to technology applications prior to entry into high school. Students will use technology tools to manage personal schedules and contact information, create memos and notes, prepare simple reports and other business communications, manage computer operations and file storage, and use electronic mail, Internet applications and GIS to communicate, search for and access information. Students will develop skills related to word processing, database management, and spreadsheet applications.

Human Growth and Development: This course provides basic knowledge of human growth and development as well as skills necessary for lifelong development, health and safety, CPR/first aid and nutrition. This course also provides information and activities for guiding behavior and meeting the needs of special age groups. Careers in Human Services are explored.

Personal Care Services: This course introduces applications within professions related to personal care services. Students will learn how to assist individuals to recognize concerns and make informed decisions; facilitate the development of an individualized plan to reflect client/family preferences, needs and interests; use time management principles; and use interpretation and evaluation skills to enhance client satisfaction. Students will learn how to allocate resources to provide maximum benefit for the client, service provider and business organization, and examine the range of personal care resources to access at appropriate times. Students will also identify appropriate materials to establish a personal role in setting organizational priorities, apply principles of conflict resolution, use leadership skills to maintain a positive relationship with the community, and identify professional development trends and current licensing requirements needed to keep current on relevant resources and information. A work-based learning/practicum experience will be provided.

Practices in Personal Care Services: Students will continue to apply technical knowledge and skills required to function in the personal care services pathway. Students will learn to synthesize client and professional information to attract and retain clientele, apply administrative/clerical procedures and systems to provide client satisfaction, and apply principles and processes for providing personal care services to satisfy clients' expectations. This course includes emergency policies and procedures used to achieve a safe and healthy environment. Students will learn to recognize risks and potentially hazardous situations to help minimize workplace dangers, and use established guidelines, policies and procedures to take appropriate measures. This includes learning to apply and adhere to OSHA and CDC guidelines and proper procedures for storage of chemicals. Students will use techniques, principles, tools and instruments to develop efficient and safe delivery of client services.

Other Courses and Elective Activities: Local student organization activities, including public speaking, record keeping and work-based experiences.

Pathway Description: The printing process has three stages-prepress, press and binding or post-press. Prepress workers prepare material for printing presses. They perform a variety of tasks involved with transforming text and pictures into finished pages and making printing plates of the pages. Desktop publishing poses new challenges for the printing industry. The printing industry is rapidly moving toward complete digital imaging, by which customers material received digitally is converted directly into printing plates. Other innovations in prepress work are digital color page makeup systems, electronic page layout systems and off-press color proofing systems. Printing press operators prepare, operate and maintain the printing presses in a pressroom. In most shops, press operators also perform preventive maintenance. Computers allow press operators to perform many of their tasks electronically. With this equipment, press operators monitor the printing process on a control panel or computer monitor, which allows them to adjust the press electronically.

Secondary CTE Courses

Introduction to Arts, Audio/Video Technology and Communications: This course provides a basic exploration of the elements of design. Students will utilize a variety of media to explore individual expression and will learn to critically analyze their own and other's work to further their artistic growth. Students will analyze the history and evolution of the arts, audio-video technology and communications to their current place in society and the economy. Learners will be exposed to a variety of careers and cluster foundations knowledge and skills. This may be taught as a career exploration course in conjunction with other foundation Career Cluster courses.

Information Technology Applications: This course is designed for those students who have not mastered knowledge and skills related to information technology applications prior to entry into high school. Students will use technology tools to manage personal schedules and contact information, create memos and notes, prepare simple reports and other business communications, manage computer operations and file storage, and use electronic mail, Internet applications and GIS to communicate, search for and access information. Students will develop skills related to word processing, database management and spreadsheet applications.

Introduction to Printing Technology: Students will develop a working knowledge of the basic techniques of printing and related areas. They will be introduced to the nature of employment and employment opportunities in the field of graphics and industrial communications.

Design and Production Technology: Students will learn about the design and makeup of materials and machines used to make the products we use in our everyday lives. Students will use artistic elements to design and produce actual hands-on projects through individual and mass production techniques including layout and design of items to be printed. Emphasis will be placed on developing and maintaining a safe and healthy work environment related to the arts, audio-video technology and communications.

Advanced Applications of Printing Technology: Students will develop knowledge of the processes required for the production of various printed products including paper, non-paper substrates and specialty products. Students will study the impact of the printing industry on the U.S. economy as well as the impact of emerging technologies in hardware and software applications. Students will study concepts of copy layouts, composition, desktop publishing, photography, platemaking, bindery work, job planning and reproduction.

Other Courses and Elective Activities: Local student organization activities, including public speaking, record keeping and work-based experiences.

Pathway Description: Telecommunications specialists focus on the interaction between computer and communications equipment. Telecommunications equipment is computerized and can communicate a variety of information, including data, graphics and video. The workers who set up and maintain this sophisticated equipment are telecommunications equipment technicians, installers and repairers.

Secondary CTE Courses

Introduction to Arts, Audio/Video Technology and Communications: This course provides a basic exploration of the elements of design. Students will utilize a variety of media to explore individual expression and will learn to critically analyze their own and other's work to further their artistic growth. Students will analyze the history and evolution of the arts, audio-video technology and communications to their current place in society and the economy. Learners will be exposed to a variety of careers and cluster foundations knowledge and skills. This may be taught as a career exploration course in conjunction with other foundation Career Cluster courses.

Information Technology Applications: This course is designed for those students who have not mastered knowledge and skills related to information technology applications prior to entry into high school. Students will use technology tools to manage personal schedules and contact information, create memos and notes, prepare simple reports and other business communications, manage computer operations and file storage, and use electronic mail, Internet applications and GIS to communicate, search for and access information. Students will develop skills related to word processing, database management and spreadsheet applications.

Design and Production Technology: Students will learn about the design and makeup of materials and machines used to make the products we use in our everyday lives. Students will use artistic elements to design and produce actual hands-on projects through individual and mass production techniques including layout and design of items to be printed. Emphasis will be placed on developing and maintaining a safe and healthy work environment related to the arts, audio-video technology and communications.

Advanced Information Technology Applications: Students will build on the basic knowledge and skills previously learned in the Information Technology Applications course. Students will also study basic electronics including basic principles of analog and digital systems.

Principles of Telecommunication Systems: Students will demonstrate the use of industry-specific terminology, tools and test equipment related to telecommunications. Specific content includes terminology utilized in direct current, alternating current and digital technology; use and care of hand and power tools; and use and care of test equipment. Students will demonstrate installation techniques and processes for fasteners and terminals, and be able to explain strengths and weaknesses of fiber, coaxial, wireless, copper and other media. Students will apply decision-making and problem-solving techniques of repair and replacement for the telecommunications industry. Specific content includes procedures for repairing network equipment and analyzing replacement procedures in standard maintenance processes. Students will examine information related to customer needs and solve customer problems, meeting the intent of state and national guidelines for consumer rights. Students will also be able to explain data related to problems and use other information required to solve problems.

Advanced Analog and Digital Logic and Circuits: This course includes an advanced study of the characteristics of analog and digital technology applications for telecommunications. Students will analyze analog circuit and digital logic devices, demonstrate analog circuit test procedures, and demonstrate digital signal technology.

Other Courses and Elective Activities: Local student organization activities, including public speaking, record keeping and work-based experiences.

Pathway Description: Visual artists create art to communicate ideas, thoughts or feelings. They use a variety of methods, painting, sculpting or illustrating and an assortment of materials, including methods illustrating oils, watercolors, acrylics, pastels, pencils, pen and ink, photography, plaster, clay and computers. Their works may be realistic, stylized or abstract and may depict objects, people, nature or events. Visual artists are generally categorized in two groups. Fine artists create art to satisfy their own need for self-expression. Illustrators and graphic designers, on the other hand, put their artistic skills at the service of commercial clients, such as major corporations; retail stores; and advertising, design and publishing firms.

Secondary CTE Courses

Introduction to Arts, Audio/Video Technology and Communications: This course provides a basic exploration of the elements of design. Students will utilize a variety of media to explore individual expression and will learn to critically analyze their own and other's work to further their artistic growth. Students will analyze the history and evolution of the arts, audio-video technology and communications to their current place in society and the economy. Learners will be exposed to a variety of careers and cluster foundations knowledge and skills. This may be taught as a career exploration course in conjunction with other foundation Career Cluster courses.

Information Technology Applications: This course is designed for those students who have not mastered knowledge and skills related to information technology applications prior to entry into high school. Students will use technology tools to manage personal schedules and contact information, create memos and notes, prepare simple reports and other business communications, manage computer operations and file storage, and use electronic mail, Internet applications and GIS to communicate, search for and access information. Students will develop skills related to word processing, database management and spreadsheet applications.

Introduction to Visual Arts and Related Careers: Students will research the scope of career opportunities and qualifications in the Visual Arts Pathway to discover personal preferences. Students will identify required knowledge and skills; educational opportunities and requirements; lifestyles; and advantages, disadvantages and practical aspects of working independently and of working for others. Students will be able to communicate to others the purpose of artwork, artists' intentions, and the way processes and materials help to achieve them. Students will analyze elements and principles of the visual arts and what they communicate including how art is applied to visual art forms and how to analyze the communicative effects of art elements.

Specialization: Two-Dimensional Art: Students will analyze and create two-dimensional art forms from various media in the visual arts including drawing, print making, and computer software. Students will demonstrate design principles in developing a project such as a brochure, logo, label or textile design.

Specialization: Three-Dimensional Art: Course content will focus on art elements and principles of three-dimensional forms of visual art in various media. Students will analyze the use of art elements and principles in architecture, interior design and environmental art, and assess the purposes of public art and what it communicates.

Specialization: Photographic Art: Students will apply art elements and principles used in photographic works of visual art in both traditional and digital photographic media. Students will use knowledge of photo-imaging, using a digital camera to produce a variety of digital images.

Specialization: Multi-Media Applications in Art: Students will analyze multi-media applications of software and hardware for the purposes of visual communications. Students will apply elements and principles of art to the use of computer software to create examples of computer graphics in commercial applications.

Other Courses and Elective Activities: Local student organization activities, including public speaking, record keeping and work-based experiences.


The Perkins crosswalk of educational programs of study to occupations identifies a number of programs relevant to this career cluster:

01.0802 Agricultural Communication/Journalism.
09.0100 Communication, General.
09.0101 Speech Communication and Rhetoric.
09.0102 Mass Communication/Media Studies.
09.0199 Communication and Media Studies, Other.
09.0401 Journalism.
09.0402 Broadcast Journalism.
09.0404 Photojournalism.
09.0499 Journalism, Other.
09.0701 Radio and Television.
09.0702 Digital Communication and Media/Multimedia.
09.0799 Radio, Television, and Digital Communication, Other.
09.0906 Sports Communication.
09.0907 International and Intercultural Communication.
09.0908 Technical and Scientific Communication.
09.1001 Publishing.
09.9999 Communication, Journalism, and Related Programs, Other.
10.0105 Communications Technology/Technician.
10.0201 Photographic and Film/Video Technology/Technician and Assistant.
10.0202 Radio and Television Broadcasting Technology/Technician.
10.0203 Recording Arts Technology/Technician.
10.0299 Audiovisual Communications Technologies/Technicians, Other.
10.0301 Graphic Communications, General.
10.0302 Printing Management.
10.0303 Prepress/Desktop Publishing and Digital Imaging Design.
10.0304 Animation, Interactive Technology, Video Graphics and Special Effects.
10.0305 Graphic and Printing Equipment Operator, General Production.
10.0306 Platemaker/Imager.
10.0307 Printing Press Operator.
10.0308 Computer Typography and Composition Equipment Operator.
10.0399 Graphic Communications, Other.
10.9999 Communications Technologies/Technicians and Support Services, Other.
12.0406 Make-Up Artist/Specialist.
19.0202 Family and Consumer Sciences/Human Sciences Communication.
23.0401 English Composition.
23.1001 Speech and Rhetorical Studies.
23.1301 Writing, General.
23.1302 Creative Writing.
23.1303 Professional, Technical, Business, and Scientific Writing.
23.1304 Rhetoric and Composition.
23.1399 Rhetoric and Composition/Writing Studies, Other.
30.1401 Museology/Museum Studies.
39.0501 Religious/Sacred Music.
47.0103 Communications Systems Installation and Repair Technology.
50.0101 Visual and Performing Arts, General.
50.0102 Digital Arts.
50.0201 Crafts/Craft Design, Folk Art and Artisanry.
50.0301 Dance, General.
50.0302 Ballet.
50.0399 Dance, Other.
50.0401 Design and Visual Communications, General.
50.0402 Commercial and Advertising Art.
50.0404 Industrial and Product Design.
50.0406 Commercial Photography.
50.0407 Fashion/Apparel Design.
50.0409 Graphic Design.
50.0410 Illustration.
50.0411 Game and Interactive Media Design.
50.0499 Design and Applied Arts, Other.
50.0501 Drama and Dramatics/Theatre Arts, General.
50.0502 Technical Theatre/Theatre Design and Technology.
50.0504 Playwriting and Screenwriting.
50.0505 Theatre Literature, History and Criticism.
50.0506 Acting.
50.0507 Directing and Theatrical Production.
50.0509 Musical Theatre.
50.0510 Costume Design.
50.0599 Dramatic/Theatre Arts and Stagecraft, Other.
50.0601 Film/Cinema/Video Studies.
50.0602 Cinematography and Film/Video Production.
50.0605 Photography.
50.0607 Documentary Production.
50.0699 Film/Video and Photographic Arts, Other.
50.0701 Art/Art Studies, General.
50.0702 Fine/Studio Arts, General.
50.0703 Art History, Criticism and Conservation.
50.0705 Drawing.
50.0706 Intermedia/Multimedia.
50.0708 Painting.
50.0709 Sculpture.
50.0710 Printmaking.
50.0711 Ceramic Arts and Ceramics.
50.0712 Fiber, Textile and Weaving Arts.
50.0713 Metal and Jewelry Arts.
50.0799 Fine Arts and Art Studies, Other.
50.0901 Music, General.
50.0902 Music History, Literature, and Theory.
50.0903 Music Performance, General.
50.0904 Music Theory and Composition.
50.0905 Musicology and Ethnomusicology.
50.0906 Conducting.
50.0907 Keyboard Instruments.
50.0908 Voice and Opera.
50.0910 Jazz/Jazz Studies.
50.0911 Stringed Instruments.
50.0912 Music Pedagogy.
50.0913 Music Technology.
50.0914 Brass Instruments.
50.0915 Woodwind Instruments.
50.0916 Percussion Instruments.
50.0999 Music, Other.
50.1001 Arts, Entertainment,and Media Management, General.
50.1002 Fine and Studio Arts Management.
50.1003 Music Management.
50.1004 Theatre/Theatre Arts Management.
50.1099 Arts, Entertainment, and Media Management, Other.
50.9999 Visual and Performing Arts, Other.
51.2703 Medical Illustration/Medical Illustrator.
52.0501 Business/Corporate Communications.

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